Department of finery
Successfully bringing D.O.F. back from the brink of obscurity to position them between street and high-fashion required ingenuity so we enlisted the talent of commercial photographer de rigueur Michelle Tran to ensure the look and feel was absolutely flawless.
Cardiopulmonary resuscitation is reserved for lives balancing on the precipice of life and death. When Department of Finery came to Studio Studio with their business lacking vital signs we instinctively knew what to do. Like any self-respecting branding agency we puckered up and ideated a breath of fresh air into every aspect of their business. Before we knew it their KPI’s had wet noses and bushy tails wagging faster then D.O.F. could kick off their heels.
Deliverables included: facilitating their switch from mass production in China to artisanal in Italy; orchestrating a series of product shoots all over the world; launching a luscious new website and assisting them secure a string of new high profile doors including David Jones and Eco D. All within 6 months.
